Pete says and does:
Study to identify an obscure hot niche and the main key
words related to that niche. HINT: Check out the nonfiction bestsellers over
at Amazon to find hot niches.
Get a top level domain name.
Your web site name and url must have the HOTTEST keyword in
it.
It is best to create your own main foundational product.
You can use other affiliate products related to your initial
product as your “up sell” products. Only choose affiliate products
that offer 40% or more in profits to you.
Study the competition and blow them away. And Pete means
blow them away.
Pete is number one in what he sells so do as he says.
Have a ton of free “background’ info about your product on
your site for your visitors to read. This gives you credibility. Pete’s web
site has lots of pages with free information. People love going to Pete’s
site.
Do not put free reports, eBooks, etc. on your site for free
download. Pete says it is better to put the info directly on your site. Pete
does offer a free download of a 5 hour video if you give Pete the email
addresses of five of your friends.
Get visitor’s information when they visit your web site.
Offer them a FREE V.I.P. membership which entitles them to product discounts
or give them a free e-zine subscription.
Pete does not like pop-ups. He says these cheapen a
site and annoy people.
Your web site must have awesome graphics. And Pete does mean
awesome. People love Pete’s site.
Your web site must be fast loading or people will click away
from it.
Your web site must have a contact phone number. Pete has an
800 number and an operator to take orders and answer basic questions.
Pete will also personally call back people if they have
detailed questions. Pete says that many times just having a contact phone
number on the site will in itself make the sell.
Conversations that are going to be extremely long upset Pete. He will tell a
person they will have to pay him $300 to $1000 per hour to continue to talk
to him.
Pete says to offer large dollar items and follow up with
personal phone calls. Pete does not like making less than $100 profit per
item.
Pete personally calls anyone who sends an email requesting more information
before they make a purchase. He always gets the sell, and usually up sells
too. Pete has no selling skills or expertise. People like Pete because he is
just a regular guy and not a pushy salesman.
Pete gets his business from buying HOT Google adwords and doing the Google
PPC (pay per click) thing; up selling; referrals; search engine optimization
of his site for Google; and his ultimate traffic comes from banners (more
about this on page 19).
That’s it.
Pete does not write articles, place links anywhere, etc. However, he says
you should promote your site and product in the way that is best for you,
See Part III for lots of promotion tactics. As for Pete, he just prefers
being number one on Google when someone types in his keywords.
Pete does NOT spare any expense when buying Google adwords.
Pete studies the Google robot spider, meta-tags, keywords, etc. and applies
this knowledge to his web site. He is always studying SEO (search engine
optimization).
Pete uses Google Analytics to keep track of everything.
Pete advertises in real world publications, related to his products, about
twice a year.
Pete tries to outsource almost everything he does or hire employees to do
the office work. He really doesn’t want to work too hard. “Work smart, not
hard” is Pete’s motto.
Pete does not try to monetize his site. He says this makes the site look
cheap. You do not want a cheap looking site if you are trying to sell an
expensive item.
Pete only accepts money orders. He does not like chargebacks from credit
card companies.
Pete does not conduct tele-seminars, webinars, or have a blog. Pete is too
busy spending his money to be bogged down with what he considers time
wasters.
Pete says that if you find a hot niche but you are having trouble creating
a product, then you should do a joint venture with a freelancer. The
freelancer creates the product and you sell it. You split the profits 50-50.
The product MUST sell for over $200.
Pete uses Aweber
for his email accounts.
Pete does not like selling services. He only sells products. Pete says you
can “up sell” a service related to your product if you have the time to do
something like that.
Pete does not have an affiliate program. But Pete sees nothing wrong with
being an affiliate or offering an affiliate program. Pete does not like
competition, so he does not bother with affiliates.
Pete says please do not ask what he is selling. He does not like
competition. Pete says to do your own research and find your own hot niche.
Pete says to be nice to people. It is okay to run specials or talk to a
person and give them a break on the price. Just don’t do it everyday.
In a nutshell -
1. Pete finds a hot niche and creates a very high dollar product for that
hot niche.
2. Pete builds a mind-blowing web site with awesome graphics.
3. Pete optimizes his web site content and Meta tags for Google.
4. Pete uses an Adword Pay Per Click campaign for Google only.
5. Pete uses his banner idea for more traffic. (see next page for details)
6. Pete uses employees to check the mailbox, package and ship his products,
answer telephones and emails initially, process paperwork, and use his Act
software.
7. Pete continues to study and refine steps 1-5 above. He also continues to
keep an eye on his competition.
8. Pete is always looking for the next hot niche that has people craving
more information
than what is available.
