In the pre-Internet days, if you were selling something, you found the
publication to advertise in that was best for your product.
The publication
got the traffic/readers; therefore you did not have to do any marketing! But
now with the Internet, you not only have to create a good looking web site -
you must also get the traffic to the web site to even look at what you are
selling!
There are zillions of sites (competition) in cyberspace.
Do you
know how hard it to master Internet traffic optimization?
So if you want to
get instant traffic, Pete says to do what he does. Pete says the logical
place to advertise is on a heavily trafficked site and let someone else
provide the traffic for you.
Pete will perform a keyword search on Google and look for sites that are
semi-related to his product. Then Pete goes to http://quantcast.com and
looks up the statistics for those sites. He only likes sites that are
getting more than 750,000 people visits per month. Quantcast has two
versions of monthly traffic: visits per month and people per month. The same
person may visit the same web site several times per month so you want the
people count, not the visit count.
Pete does not like a lot of other people’s banners on his site. At most, he
might do a banner exchange of three. A banner exchange is when you contact a
web master or site owner and put their banner on your site and they agree to
put your banner on their site. There is no charge for doing a banner
exchange.
However, Pete prefers to pay a monthly charge to put his banner on the
front page of a heavily trafficked site, preferably one that is somewhat
related to what Pete he is selling. Pete knows it may cost $800 per month or
more to advertise his banner on a heavy trafficked site, but he knows it is
worth it. He thinks of all the moola he will be making and he is happy to
pay for the advertising.
